A+ Content works best when its sections connect. Before choosing layouts, decide what shoppers should understand about the product and what supporting information will help them.

Begin with a focused message

Write down the main product benefit in plain language. This can guide the opening section and keep the design direction coherent. Avoid trying to explain every feature in the first panel.

Organise related information

Group features that belong together. Materials, use cases and care instructions may need different visual treatments. A clear sequence lets each section build on the last.

Use images with a purpose

Choose close-ups for details, product-in-context visuals for use, and diagrams for information that is difficult to show in a photo. Make sure the text and image explain the same point.

Keep the brand connected

Use the same colours, type direction and tone as the rest of your product visuals. Review all factual statements against your supplied product information before finalising the designs.